If you ask investors in Silicon Valley about Houzz — an app where you browse ridiculously nice homes and check out interesting interior design ideas — they’ll probably quietly mutter that they’re just growing their business. We really don’t hear about Houzz’s business that often.
Except now the company says it has raised $400 million led by Iconiq Capital, with Sequoia, Zeev Ventures and GGV also participating in the round. The new financing round values the startup at $4 billion, according to Bloomberg, making it one of the higher valued consumer startups — and based around house decorations, no less. The company said it expanded to 150 markets in six countries outside the U.S. last year, and now has more than 9 million products from more than 20,000 sellers.
Houzz is still keeping at work on the product side. The company launched a basic augmented reality mode in May. With the upcoming release of ARkit for iOS, we may see that kind of feature evolve and become…
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