Amazon Channels is starting act like a TV provider. The service, which allows Prime members to subscribe to over-the-top premium networks like HBO, Showtime, Starz, Cinemax and others, now allows you to log into some of the networks’ standalone streaming apps, as well, starting with HBO and Showtime. That is, instead of entering in your cable or satellite TV credentials to gain access to the app, you can just enter in your Amazon account information.
Launched in late 2015 as a “streaming partners program,” Amazon Channels represents another way that Amazon is targeting cord cutters. The service offers access to premium networks – including both those that you used to only get with a pay TV subscription, as well as subscriptions to digital-only video providers, like NBCU’s comedy network SeeSo, Tribeca Shortlist, or Fullscreen, for example.
While there’s a benefit from being able to organize your subscriptions to these services all under one roof, there have been…
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