By Lauren Goode
Apple this week started selling its new streaming video box, another piece of hardware that connects to your TV set with the sometimes-undelivered promise of making cable unnecessary. But as anyone who’s been paying attention to Apple TV announcements knows, this is not about hardware; it’s about apps.
Executives at the Cupertino tech giant have said that tvOS, the new operating system for Apple TV, is “95 percent” of the same core framework as iOS, so that apps being built for the different platforms will stay in sync across different devices as they’re updated. This basically means Apple is attempting to make it easier for developers to make all kinds of stuff for Apple TV, just like they do for iPhone. It’s an interesting direction…